"Unca Duke’s is sure to put collard greens on the endangered list."
Clarke W.
Barefoot Casual
Miramar Beach, Florida
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The Butt Rub Story

Butt Rub was created by Byron Chism in the Spring of 1997. At the time, Byron had just graduated from the Culinary Institute of America and was cooking professionally.
Between his Texas upbringing and a good BBQ neighbor in Santa Rosa Beach, barbeque went from a pastime to a passion! Butt Rub emerged in this setting and was first sold at Cocoon's Fine Foods in Seagrove Beach, Florida on May 31, 1997.

To help market his creation, Byron began competing in BBQ competitions accross the country traveling extensively and emerging as one of the top 10 KCBS cooks for 7 consecutive years (2000-2007) among his many honors.

With the competition awards, TV exposure, product awards and internet marketing, Butt Rub has steadily became an household name.

As we celebrate our 17th year in business we are tremendously thankful to our many wonderful customers, retailers and supporters - You are the best! Long Live Butt Rub!

The Original Logo for Bad Byron's Butt Rub Bar-B-Que Seasoning
original 1997 logo

Everette Thomason, Jane Mclendon, Dreama Mcalary, Susan Thomason, Byron Chism not pictured Robert Worsley, Doreen Worsley


Byron Chism

Byron Chism
Butt Rub World Headquarters
Santa Rosa Beach, Florida


Pictured left to right: Everette Thomason, Jane Mclendon, Dreama Mcalary, Susan Thomason & Byron Chism.  Not pictured: Robert Worsley, Doreen Worsley & Paul Dodson

"In matters of cookery there are not a number of principles, there is only one, and that is to satisfy the person you are serving."
Marie-Antoine Carême (French Chef 1783-1833)