Bad Byron's Specialty Food Products, Inc.

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Bottle of BBQ seasoning
happy holla label

Happy Holla BBQ Seasoning – 11.3 oz

$8.70 – $50.10

Developed by BBQ champion legends Ed & Muriel Roith, two time KCBS national champions. Excellent on pork, beef, poultry, and fish. A Kansas City classic since 1989!

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Ed Roith is a living BBQ competition pioneer. As a charter member of the KCBS, Ed along with his wife Muriel, competed all over the US winning numerous awards including 2 times recipient of the prestigious Team of the Year award with KCBS. Ed first marketed Happy Holla BBQ Seasoning in 1989. I met Ed & Muriel in 1998 and they became great mentors to me. Ed, now after many years has entrusted us at Bad Byron’s to carry on the tradition and distribution of this great product.

How Many

Case of 6, Single Item

Herb Vector

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Enjoy a few of our favorites!
"Thanks for making such a great product; our customers cannot believe the flavor of our food."
Gisele N.The Old Fashion Lobster Bake and BBQ Co.
Gisele N.
"This is the best spice I have ever had, I put it on everything from fish to eggs."
Debra B.Camden, SC
Debra B.
"Butt Rub is the very best barbeque seasoning we have ever tasted! It is the best for chicken, fish or meat."
Carol S.Concord, NC
Carol S.
"You have great products and the clothing makes people smile."
John M.Norristown, PA.
John M.
"There simply is no finer spice mixture on the surface of the planet Earth."
Eric Z.Flemington, NJ
Eric Z.
"Some dishes I have prepared for years, I have seasoned with Butt Rub and suddenly they're WONDERFUL! I'm truly amazed!"
Gail N.Montgomery, AL
Gail N.
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Our Awards

I began competing in 1998 – it was the most logical way I knew to meet the most people interested in BBQ.

It wasn’t long before I was inspired to compete and hopefully make it to BBQ Champion status. That would be good credentials for Butt Rub®.

Having been a part of the competition world for 21 years (1998-2019) has been a pure joy and a privilege. Traveling all over our great country and the world representing BBQ and our amazing heritage cuisine has been such a gift.

Thank you to the BBQ community, friends and supporters for this amazing journey…so far!

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